MOBIRIX

News

Google admit MOBIRIX, "If we only focus on the profits in front of our eyes, we would not be here."

관리자 2015.03.10

 

MOBIRIX has broken away from in-app purchase and drastically increased downloads by 500% using Google AdMob, an advertising platform.

 

모비릭스 인터뷰

 

Jonathan Alferness, the head of global mobile advertising products at Google recently visited Korea, and has introduced two Korean game-developing companies that have succeeded in utilizing the app promotion solution provided by Google. One is Four Thirty-Three which have succeeded in ‘blades’ and ‘heroes’ one after another to become the hottest company, and the other is MOBIRIX, which is a mostly unfamiliar game company.

 

MOBIRIX is a company that mainly represents the popular arcade games such as Tengai and 1945 series. According to Google's announcement, it has increased downloads by 500% using of in-house ads that advertise other apps within its app.

 

“MOBIRIX was founded in 2004, and currently over 60 games are provided as a global one-build. Currently, there are at least one person is accessing every day in 220-230 countries, and the number of downloads recorded by MOBIRIX’s games in the last month of February on Google Play is over 10 million.”

 

According to MOBIRIX’s director Hyun-Kwan, Roh, it has been focusing on global services about two years ago. As competition in the domestic mobile gaming market is intensified due to the Kakao. MOBIRIX is not large in scale, and there is limited to compete in overheated domestic market. Thus, MOBIRIX also joined the Kakao and released a game called ‘Pocket Ball Mania for kakao’, but the situation of MOBIRIX, it was more convinced that relying on Kakao to compete with large publishers would be nonsense.

 

In the end, MOBIRIX give up Kakao and choose Google’s AdMob, which others have not been interested in yet. AdMob is a mobile advertising platform that distributes revenue depends on advertisement impression. Not like other company that emphasizing in-app purchase, MOBIRIX able to increased in revenue by securing broad users.

 

Obviously, at first, as the experience was not enough to releasing the game as a global one-build to the world and let users install the different games were extremely difficult.However, keep constant on analysis and practice for two years, the users have gradually increased, and the total number of game downloads from 150,000 to 200,000 per day at the end of 2014 has now exceeded 450,000 per day.In fact, MOBIRIX's flagship game, ‘Maze King’, has recorded 17 million downloads so far.

 

Director Roh said that company's policy was not the pursuing money, let money chasing our tales. now the company was able to overcome the initial difficult times and create stable profits. He said he would have repeated the ruin, and that the company may have already disappeared as a result.

 

 

iT dongA  rain@gamedonga.co.kr

http://game.donga.com/

http://game.donga.com/78603/ 

 

List