MOBIRIX, shifted In App purchase model…. able to target the global 관리자 2016.03.22 |
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MOBIRIX has converted to in app purchase
system. As a result, the number of downloads has increased constantly. In
addition to that diversity of genre to success on the global market.
As a result of the business conversion of
its system as in-app system, the number of downloads has been increased
constantly, and furthermore, therefore it able to focus on global market
success by diversifying genres.
MOBIRIX’s C.E.O Joong Soo, Lim has proven
possibility of business centered on the in-app purchase system.
MOBIRIX is a global publisher growth
rapidly that has recorded half of a million downloads in daily basis.
MOBIRIX has been working on converting its
business model to an “in-app” system from January to February this year
following last year. Recently, the number of downloads has been steadily
rising, moreover showing in-app system’s potential. The features of “in-app”
games have shown higher revenues than those of download-intensive casual games.
Until last year, MOBIRIX chose a business
strategy to increase the number of global users by servicing mobile games based
on Google AdMob. However, from the end of last year, the company shifted to a
game equipped with an ‘in-app’ system and focused on expanding sales.
As shifted to the “in-app” system, in-app
revenues naturally expanded rather than ad revenues, moreover the number of
downloads also showed a steadily drawing an upward curve. For instance, the
fishing game, 'Fishing Hook' has been stably serviced with more than 5 million
downloads in 100 days after its launch.
MOBIRIX is releasing various genres of
‘in-app’ games as the number of downloads show the stable upward curve. The
first title is Music & Beat game ‘O2Jam’, which uses the IP from the
domestic rhythm dance online game 'O2Jam'. ‘O2Jam' is aiming at the domestic
and global markets at the same time. Considering that it is already well-known
in Korea, it is also enthusiastically promoting domestic marketing, furthermore
it is targeting overseas market as the main.
MAEKYUNG MEDIA GROUP. chani@mkinternet.com https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=009&aid=0003701639 |