Representative Joong Soo, Lim “25 million MAU per month, MOBIRIX is a global leader” 관리자 2016.04.21 |
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The Publisher, MOBIRIX with 25 million MAU that will enter the global top 20 in 3years only with the open market, not as the mainstream messenger.
After
the securing the global users through puzzle games, MOBIRIX has increased sales
volume via moving to RPG users with paid items. In-app sales start to
outperform advertising sales in this year.
[Hot
People] MOBIRIX CEO Joong Soo, Lim mentioned that “Global one-build focusing on playing
messenger is powerful platform”.
The
emergence of smartphones has changed the environment.The global market
was unified through the open markets such as iPhone and Google Android, so that
the word 'mobile only' came out for games that were enjoyed on PC and console.
In
particular, Kakao Talk in Korea created a myth of 10 million downloads of
mobile games and bring the 'messenger market' drastically increased.The
Games such as 'Ani Pang', 'I Love Coffee' and 'Dragon Flight' that entered the
early stage have changed the fate of small-scale developers.
However,
there is a company that has established itself as a global publisher after
three years in the 'global market' by pioneering the mobile game market only
with the open market rather than the 'popular messenger' such as Kakao Talk and
Line. It is MOBIRIX. AppAni, the world's largest mobile analytics site, has
been certified as the top 20 global downloads by game company.
MOBIRIX,
which is used by 25 million global users a month. The name of company that
combines ‘mobile’ with a ‘matrix’ that means 'array'. It reminds me of the
movie 'The Matrix'. I met CEO Joong soo, Lim who said, "I want to be
shoulder to shoulder with King.com and Supercell" at the 8th office of Ace
Techno Tower in Seoul.
KED Global News Network. pnet21@naver.com
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