MOBIRIX strengthens mid-core genre, and launches 3 new games on globally 관리자 2020.11.05 |
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MOBIRIX launches 3 new mid-core games globally on the 3rd. “Expect to improve generating revenue this year and future expectation for in app sales growth through strengthening the mid-core game group”
Mobile game development and supplier, MOBIRIX’s
CEO, Joong-Su Lim has expectations for performance on earning by launching new
games one after another in the peak season for game industry during year end
and New Year holidays.
MOBIRIX has released 3 new RPG genre of mid-core games in the global market on the 3rd. One is ‘Vampire Slasher Hero’ that developed by MOBIRIX based on external IP. The other two games are Publishing serviced game which are ‘Soul Masker’ and ‘Idle Rush’.
MOBIRIX has diversified the company’s
portfolio with the launch of a number of mid-core games in the second half of
the year in order to improve in-app sales significantly. Mid-core games are in
the middle of monotonous casual game and hard-core games. It contains both
casual games’ high level of fun and consuming less data than hard-core games.
The revenues are generated from both advertising and in app purchasing.
MOBIRIX aims to improve overall sales
through increasing ARPU (Average Revenue Per User) by strengthening the
mid-core game. it is explained release of a number of mid-core games to target
the year-end and New Year holidays, which is peak of the season in the game
market, is expected to drive sales.
MOBIRIX mentioned “We have grown
specialized in casual games, moreover our main sales have been advertising
through casual games, however strengthening and vitalizing mid-core games are
expected that earning will improve this year and, in the future, through in-app
sales growth”.
Meanwhile, MOBIRIX is about to listed on KOSDAQ. It recorded 40.3 billion (KRW) in sales, and 7.4 billion (KRW) in operating profit last year. In the first half of the year, it achieved 21.3 billion (KRW) in sales, and 2.7 billion (KRW) in operating profit.
MAEKYUNG MEDIA GROUP. ytlim@mkinternet.com
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